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Entry Point

Your Gateway to the North American Market

Strategic consultancy for European fashion brands expanding into the United States and Canada

Start Your Expansion
25+
Years in the U.S.
20+
European Brands Served
50+
Sales Reps Contracted
5
U.S. Commercial Zones

About Entry Point

Founded in 2013 by Anna Batet Puig, Entry Point is a boutique consultancy dedicated exclusively to helping European fashion brands enter and expand in the North American market.

Based in Los Angeles, California, Anna brings more than 25 years of U.S. market experience and over 15 years of direct, hands-on experience in introducing fashion brands in the US and Canadian market. She personally leads each project, from brand readiness and market preparation to agent recruitment, commercial introductions, and post-sale support.

Entry Point works exclusively within fashion, supporting brands across women's, men's, children's, footwear, and accessories. With deep industry knowledge, an extensive network of contacts, and a carefully developed database of agents and distributors organized by region and category, Anna helps brands build a focused, practical, and lasting path into North America.

Anna Batet Puig
B.A. International Management
St. Paul, Minnesota
Foreign Trade Specialist
Generalitat de Catalunya
Languages
Spanish · Catalan · English

Our Approach

Entry Point offers tailored consulting services based on each company’s specific needs, objectives, and level of market experience. Whether a brand is entering the U.S. or Canadian market for the first time, is already established and looking to expand into new territories, or requires a change in commercial representation, Entry Point provides strategic support throughout the process.

Our services are designed to guide and support brands step by step through each phase, helping them build a clear, practical, and successful path to growth.

01

Phase 1

Brand Readiness & Market Preparation

Prepares the brand for a structured and successful entry into the U.S. market. We evaluate current position, identify required adaptations, and establish the commercial, operational, and financial foundation.

Key Areas of Support

  • ·U.S. fashion market analysis and adaptation strategy
  • ·U.S. dollar wholesale pricing calculations
  • ·Cost structure and landed cost assessment (duties, freight, tariffs)
  • ·Commissions, showroom fee structures, and sales representation economics
  • ·Documentation and product compliance review
  • ·Buying calendar and delivery planning aligned to U.S. retail cycles
  • ·Payment terms and collection structure
  • ·Logistics, warehousing, and distribution planning
  • ·Sales tools and promotional materials (line sheets, lookbooks, digital assets)

Outcome

A clear readiness roadmap that ensures the brand is properly positioned, commercially prepared, and operationally ready to enter the U.S. market with discipline, credibility, and reduced risk.

Key Areas of Support▼
02

Phase 2

Commercial Introduction & Market Expansion

Launches the brand commercially through the right partners and channels. We establish the optimal commercial structure, select qualified representation, and define a disciplined geographic rollout strategy.

Key Areas of Support

  • ·Sales structure design: agent vs. distributor strategy and selection
  • ·U.S. regional strategy: territory definition, prioritization, rollout sequencing
  • ·Optimal number of agents or partners and entry strategy
  • ·Identification and evaluation of qualified sales agents or distributors
  • ·Sales agreement negotiation support with agents and distributors
  • ·Partner commission structures and fees
  • ·First season agent follow-up, performance monitoring, and support

Outcome

A structured U.S. commercial footprint with the right partners in place, clear territorial coverage, and an aligned representation model—positioning the brand for controlled and scalable expansion.

Key Areas of Support▼
Optional
03

Phase 3

Back Office & Customer Service Support

Ongoing operational support for brands needing assistance after market entry. Tailored to brand needs, on a limited or ongoing basis, covering day-to-day administration and customer service coordination.

Key Areas of Support

  • ·U.S. customer service liaison
  • ·Retailer and account communication support
  • ·Credit card processing, payment links, ERP integration
  • ·Administration of invoices, credits, and payment follow-up
  • ·Returns, claims, and issue resolution
  • ·Logistics oversight and delivery follow-up
  • ·Customs clearance and import-related issue resolution
  • ·Liaison with warehouses, distributors, fulfillment partners
  • ·Ongoing cross-border communication between brand and partners

Outcome

A flexible support structure helping maintain service quality, improve communication, and support smoother day-to-day operations after market entry.

Key Areas of Support▼

Trusted by Leading European Brands

A selection of the brands and commercial partners we have worked with

Desigual
Women's Fashion
Yerse
Women's Fashion
Sita Murt
Women's Fashion
Mus & Bombon
Women's Fashion
Losan
Children's Fashion
Nanos
Children's Fashion
Punto Blanco
Underwear / Socks
Maggie Sweet
Women's Fashion
Massana
Women's / Sleepwear
Miguel Bellido
Men's Accessories
Escorpion
Women's Fashion
Ingrid Munt
Women's Fashion
Designers Society
Women's Fashion
Nuria Ferrer
Women's Swimwear
Gisela
Lingerie / Swimwear
Ritmo BCN
Women's Footwear
Bolsillo
Handbags
OneSixOne
Handbags
Dear Mini
Children's Fashion
Wom & Now
Women's Fashion
Contact

Start Your U.S. Expansion

Ready to bring your brand to the North American market? Let's discuss your goals.

All new clients receive a complimentary initial consultation.

Or reach us directly

contact@entrypointusa.netLos Angeles, CaliforniaLinkedIn